Unique Form
of TV Ads
Unique Benefits
100% Ad visibility
A/B testing possibilities
Targeting options
Great Price-Performance ratio
100% Ad visibility
A/B testing possibilities
Targeting options
Great Price-Performance ratio
Basic coefficient
1 = 900 CZK / CPT
Surcharge coefficients
TV channel targeting +0.5
device targeting +0.5
Option to skip Ad after 5 seconds.
If the Ad is skipped within 10 seconds, we subtract 0.3 from the total coefficient.
Please note that our prices are VAT exclusive.
Video Ad in the player
( MPEG-4 (.mp4) 1920x1080 px )
| Duration | Koeficient |
| 5s | -0.15 |
| 10s | 1 |
| every other 5s started | +0.25 |
Static video Ad in the player
( jpg, png - 1920x1080 px )
| Duration | Coefficient |
| 3s | -0.5 |
Examples of coefficient calculations
Static video Ad without targeting.
The price is calculated as follows: Ad duration (coefficient 1 - 0.5 = 0.5).
Total price is 0.5 x 900 = 450 CZK / CPT.
Video Ad duration is 5s without targeting.
The price is calculated as follows: Ad duration (coefficient 1 - 0.15 = 0.85).
Total price is 0.85 x 900 = 765 CZK / CPT.
Video Ad duration is 18s with targeting TV channel (e.g. CT Sport).
The price is calculated as follows: Ad duration (coefficient 1 + 0.25 + 0.25 = 1.5) + TV channel targeting (0.5).
Total price is 2 x 900 = 1 800 CZK / CPT.
Video Ad duration is 26s with targeting TV channel and device targeting.
The price is calculated as follows: Ad duration (coefficient 1 + 0.25 + 0.25 + 0.25 +0.25 = 2) + TV channel and device targeting (0.5 + 0.5 = 1).
Total price is 3 x 900 = 2 700 CZK / CPT.
Banner Ads in apps
( jpg, png )
| Banner type | Price (CPT) |
| Half (8:9) | 45 CZK |
| Full (16:9) | 90 CZK |
| Double (32:9) | 180 CZK |
| Wide (32:9 - mobil) | 65 CZK |
Banner Ads in apps
( Set-top-box, tablet a mobil )
| Dimension (px) | Size limit (kB) |
| 640 x 720 (Half) | 250 |
| 1280 x 720 (Full) | 250 |
| 2560 x 720 (Double) | 350 |
| 1280 x 360 (Wide) | 250 |